Posts Tagged ‘organic’

Organic Advertising came first

By John on August 14, 2009 | Category: Archives | Tags: 75214, 75234, adbongo, advertisement agencies, advertising, advertising agency software, advertising design agency, anti-advertising, artist oppression, austin, b2b advertising agency, brand, business consulting firms, business development advisor, business development leadership, business development manager, business development resume, business development services, business development strategy, business growth, business incubator, business plan consultants, business plan consulting, cause marketing, customer business development, dallas, dallas advertising, Dallas Texas, economy, entreprenuers, future, graphic business development, graphic design agencies, green advertising agency, green energy, green entrepreneurship, green solutions, hispanic advertising agency, HUB certified, marketing, marketing business development, media, new, new economy, organic, organic advertising, organic business consulting, philanthropic, philanthropic marketing, public relations companies, public relations courses Dallas, S.C.R. Texas top consulting firms, small business consultants, small business development program, social corporate responsibility, social responsibility, top ad agencies, top advertising agencies, top advertising agency, triple bottom line, Universal Process | No Comments

This process is organic we eradicate the mystery, and are not limited to a process that doesn’t change. Here it is as we have it now, this page allows recommendations by other people and will change with the times. We know that it takes many minds to come up with a perfect solution and we invite your input.

Our Process

Like other successful agencies, research, strategy, and great creative work make up our backbone. In addition to these fundamentals, we feel educating our clients, streamlining their budgets, and implementing positive messages are the nails, hands, and flippers needed to claw, climb, and swim the way to the top of today’s economy. We call our process:

We Plant Seeds: Our free audit, consumer report, and initial consultation leave potential clients with the ability to make vast improvements, just by shaking our hand.

We Water: Upon hire, we pour on the research. This results in the holy grail of business success: a Marketing Plan tailored to the client’s strongest point of differentiation.

We Use Light: A positive message and the resulting creative strategy make our clients shine.

No additives used: We make sure there is nothing in the budget that doesn’t have a strong ROI.

No Pesticides used: Outside team members will be recruited and properly managed when it’s beneficial to the execution of any plan.

No Up-Rooting: We encourage clients to stay in their comfort zone until we have built a foundation of trust.

We Grow: Research, superior creative work, a streamlined budget, and a team tailored to implement the resulting plan will result in exponential growth.

We’re Green: Yes, this may be cliche’, but we were on this wagon before it was cool.

We don’t support advertising that is harmful to the environmental or physical health of this planet or its inhabitants.Guaranteed design approval or money back. Adbongo Inc. reserves the right to return payment, and refuse work if it is merited.

Austin

Traditional Vs. Organic

By John on August 13, 2009 | Category: Uncategorized | Tags: 75214, 75234, adbongo, advertisement agencies, advertising, advertising agency software, advertising design agency, anti-advertising, artist oppression, austin, b2b advertising agency, brand, business consulting firms, business development advisor, business development leadership, business development manager, business development resume, business development services, business development strategy, business growth, business incubator, business plan consultants, business plan consulting, cause marketing, customer business development, dallas, dallas advertising, Dallas Texas, economy, entreprenuers, future, graphic business development, graphic design agencies, green advertising agency, green energy, green entrepreneurship, green solutions, hispanic advertising agency, HUB certified, marketing, marketing business development, media, new, new economy, organic, organic advertising, organic business consulting, philanthropic, philanthropic marketing, public relations companies, public relations courses Dallas, S.C.R. Texas top consulting firms, small business consultants, small business development program, social corporate responsibility, social responsibility, top ad agencies, top advertising agencies, top advertising agency, triple bottom line, Universal Process, wants | No Comments

Why use an ad agency? Here are just a few of the many reasons…

*Outside Perspective*: Businesses need an outside perspective in order to identify problems they can’t see.

*Specialized Knowledge*: Agency professionals know tried and true methods that have worked for companies just like yours.

*Marketing Plan*: A plan is needed in order to optimize the marketing budget and to get results. An agency will provide this and more.

*Tailored Message*: An agency will find the strongest selling point and will make sure the target market knows about it. The target market will also be identified, if it is unknown.

*Better Rates*: Agencies can negotiate better rates for media and personnel then an individual business, while making sure quality is not being compromised.

*Save Cash*: Marketing not directed to a specific target and reflecting a message developed for this purpose, wastes time and money.

*Managed Production*: Minute details regarding advertising, marketing, and public relation plat¬forms, across web,print,television, radio mediums (just to name a few), have been known to make grown men cry. Carrying this torch alone is asking for a lot of trouble.

*Professional Image*: The work of an agency will raise the bar of public perception.

*Stress Relief*: Hiring an agency allows for management to worry about running the business, rather then worrying about where to find more.

*Get there faster*: The resources, specialization, and personnel a business gets from hiring an agency can be the difference between now and much, much, much later.

Now that you know why you should hire an ad agency, we hope you’ll choose us. Why should you? Because we’re the best (in our entirely objective opinion). End with why use adbongo which will go to “the gift”

The Lifeboat

Benefits

Can you define the word “the”? It’s such a simple word, and we all use it countless times every single day. In fact, it’s such a common word that most of us have never tried to define it. So what is the definition of “the”? According to dictionary.com, “the” is a definite article that is used, especially before a noun, with a specifying or particularizing effect, as opposed to the indefinite or generalizing force of the indefinite article _a_ or _an_. It’s likely that most of us took that definition for granted.

In the same way that we take the definition of “the” for granted, we also assume we know the benefits of advertising. Though most business owners know they should advertise, many may not be able to define exactly why. To better appreciate why advertising is the top investment every business should make, it’s important to spell out the many benefits:

Create Traffic: Continuous traffic is the first step toward increasing sales.

Attract New Customers: Constant market changes mean there are always new customers to reach.

Encourage Repeat Business: Shoppers have mobility and more choices than ever. Advertise to outpace competition and encourage repeat business.

Generate Continuous Business: Advertising can generate brand loyalty now and in the future.

Grow: A recent survey shows that companies which maintain or increase advertising over a five year period see an average sales increase of 100%.

Gain Advantage Over Competitors: This same survey showed companies that cut advertising grew at less than half the rate of those which advertised steadily.

Consumers Keep You In Mind: A continuous media presence keeps products, ideas, or services fresh in customers’ minds for when they decide to buy.

Successful Image: Advertising presents a successful image, letting customers and competitors know that the doors are open and you’re ready for business.

Maintain Morale: Advertising can boost confidence, job security, and morale of staff.

Stay In The Race: Vigorous and positive advertising can bring shoppers into the marketplace, regardless of the economy. Advertising keeps regular customers and counterbalances competitors’ advertising.

Big Bucks: Businesses that succeed are strong, steady advertisers. Research shows the most aggressive and consistent advertisers are almost invariably the most successful.

Tradition vs Organic

The Universal Process

Many successful firms claim to have unique processes. In reality, the fundamentals of advertising are the same for everyone:

Research
Strategy based on that research
Creative execution based on strategy

Needs

What you must have regardless of your budget.

Allow us to share a quote with you from one of the ad industry’s legends:

“During good times, people want to advertise. In bad ones, they have to.” -Bruce Barton, 1923 (During the on set of the Great Depression)

Why is it that in our current economic state the marketing and advertising budget is often first to see the scissors? Large corporations know they need to increase their advertising, but they don’t spend time educating you, the small business owner. Large agencies don’t bother telling you because you can’t afford them.

Marketing and advertising should be your second largest expense besides payroll. Advertising is the single most important thing you can do for your business, and it’s proven. It is an investment you must make in order to see returns. Simply stated, your business will not succeed if customers don’t know about your product.

Desires

Future ideas and concepts that you could do if budget were not an issue.

Hopefully if you are visiting our site your motivation isn’t just wealth and power, which have been the driving motivations in the current economy’s crumbling infrastructure. The new economy demands more than just the desire for wealth and power. If you desire your product, idea, or service to be a contribution to society (and your desire is realistic), it will be easy to sell in the new economic age.

Desires can be split into three categories: Body, Mind,and Spirit. Finding a balance for all three is the key to success. Body (effort) and mind (logic) create a more tangible version of what you develop in your spirit. Dreams cannot work until you’ve molded them into doable, sustainable goals. Those who let dreams rule without relating them to reality and logic find themselves floating aimlessly in an ocean of impracticality. Build a raft and plot your course before jumping blindly into the water. Don’t jump off the entrepreneurial cliff until you’ve done your homework.

Wants

By John on August 13, 2009 | Category: Blog | Tags: artist oppression, business development advisor, business development services, business development strategy, business plan consulting, dallas, entreprenuers, media, organic, organic advertising, organic business consulting, small business consultants, small business development program, wants | No Comments

What you would like to have as defined by your real or perceived budget constraints.

You want a logo, website, and print ad. Maybe you even want a commercial because you think it’s an important way to communicate to consumers the benefit of buying your product, service, or idea. You also want to get these items at a low cost so they fit within the amount you’ve deemed reasonable to spend on advertising.

The problem that often arises at this level of business development is entrepreneurs want certain advertising media without truly understanding what they’re asking for. Read more …

The Lifeboat

How do you afford an agencies help applying the universal process employed by big business? Our gift to the small entrepreneur is that we keep our prices within your reach. We offer the sophisticated, high-level services generally reserved for fat cats at prices in line with the Ramen noodle budget of the up-and-coming entrepreneur.

The Path

By John on August 13, 2009 | Category: Uncategorized | Tags: 75214, 75234, adbongo, advertisement agencies, advertising, advertising agency software, advertising design agency, anti-advertising, artist oppression, austin, b2b advertising agency, brand, business consulting firms, business development advisor, business development leadership, business development manager, business development resume, business development services, business development strategy, business growth, business incubator, business plan consultants, business plan consulting, cause marketing, customer business development, dallas, dallas advertising, Dallas Texas, economy, entreprenuers, future, graphic business development, graphic design agencies, green advertising agency, green energy, green entrepreneurship, green solutions, hispanic advertising agency, HUB certified, marketing, marketing business development, media, new, new economy, organic, organic advertising, organic business consulting, philanthropic, philanthropic marketing, public relations companies, public relations courses Dallas, S.C.R., small business consultants, small business development program, social corporate responsibility, social responsibility, texas, top ad agencies, top advertising agencies, top advertising agency, top consulting firms, triple bottom line, Universal Process, wants | No Comments

How do you get where you want to go?

What is a brand? Why is it important? As stated previously, a plan needs to be developed before any strategy should take place. A logo, website, or ad not driven by a strategy is most often a waste of money.

If you don’t believe us, just look at the previous two websites we devloped for ourselves:

Adbongo 2.0

Adbongo 1.0

Note the difference. The first two sites didn’t have much to say except “Look, we are creative”. Now, with version 3.0, we have a lot to say. Why? We applied the universal process to ourselves. Even as supposed experts, we made the mistake of hurrying through the steps needed to get where we wanted to go. We recognized the error of our ways, though. Now that we’ve spent some time correcting our homework, we’re empowered to communicate much more clearly, passionately, and effectively than before.

We can personally attest to the fact that the path works. We’ve seen much more success since re-working our application of the universal process. What is the universal process, you may be wondering. When evaluating the first two Adbongo incarnations, we scrutinized the processes our competition uses in order to achieve success for their clients. We realized that they were all just describing their processes with fancy terms for the same fundamentals. We concluded that there is a universal process which guides all successful agencies in their creation of ad campaigns. Regardless of the smoke and mirrors, the basics are the same with every single one of these agencies.

We’ve simplified this process and published it on our website because we want you to succeed, even if we’re not the ones you hire to get you there. Our experience has taught us that failure to share this knowledge has hurt more than it’s helped. We have decided to bear the torch of responsibility. Here is the universal process defined.

The Dream

Congratulations. You have a dream, vision, or idea that is important to you. We think having a dream is as essential to the human experience as eating, breathing, or even loving. Now, how do you go about making your dream a successful business reality?

Most people go to jobs they don’t actually like, go home, go to sleep, then go back to the doldrums of daily life because the work needed to realize their true dream is daunting, unfathomable, or simply unknown. How does one translate an abstract dream into reality? The failure rate of new businesses is astounding, and it’s rising significantly every year.

We think this is because companies are skipping steps essential to their livelihood.

For instance, how many business owners do you know that have purchased a logo, or website just for their aesthetic appeal, rather then the strategy contained in their design? Driving your entire business plan with strategy is a basic fundamental, often left out of the equation because of the lack of access to personnel with the experience necessary to implement it. Getting a logo as cheap as possible just because the entrepreneur knows he/she needs one has caused a rift in the marketplace. Designers churning out cheap design with no strategy undermines the value and importance of the work, and results in these businesses not getting what they need. We think this is why the attrition rate of young ventures is so high.

At Adbongo, we understand the importance of dreams better than most others, as our entire team is composed of entrepreneurs that work on a per-project basis. We know what it feels like to need a corporate lawyer to structure your business but to not have access to one. We know what it feels like to not be able to afford a printer, web developer, or accountant (the IRS is always very helpful with this one). Based on our core competency: Advertising and Marketing, we have an eagle’s eye view of the problems that need to be addressed.

These resources should be made accessible to you, and then negotiated, managed, and implemented by professionals who are watching your back, but before we can facilitate your rise to commercial stardom, you have to understand the difference between needs, desires, and wants.