EatGreenDFW is the leading online source for news and information on local, sustainable food in North Texas. It was launched in November of 2007 by two seasoned business executives–Brian Cummings, a marketing communications professional who has been the general manager, president, CEO or owner of five different public relations agencies; and Rich Shoen, Ph. D, [...]
Adbongo, Inc’s cause business accelerator is open for business. Our facility located in Farmers Branch has begun the conversion to space ship, adding recycling, L.E.D lighting and water catchment in addition to soon-to-be-installed solar panels. Our march towards sustainability has been a gradual one as it must be for most of us. Now, we’re happy [...]
You can apply permaculture to a garden, your life, or your business. Adbongo applies permaculture principles to the development of cause driven ventures that adhere to a triple bottom line: people, planet, profit. We call this process: ”Organic Business Development”. Permaculture Prime directive: The only ethical decision is to take responsibility for our own and [...]
{EAV_BLOG_VER:83a7aef17dcdc492} We at Adbongo are excited by the latest report regarding socially responsible investing (SRI), and we thought we’d spread the news. Lately, reading the papers hasn’t exactly been a joyful experience, so we’re happy to share a study that paints an optimistic picture of the state of human consciousness. The Social Investment Forum Foundation’s [...]
As Adbongo was being formed in 2006, the world wide financial system was about to collapse. Up until then, cause marketing and green business practices were seen as little more than a gimmick by the rest of the business world. After the dust from the crash of 2008 had begun to clear, it soon came [...]
As a cause business incubator, Adbongo recommends clients find a cause with which to align your business. Whether you center your whole business concept on a cause or you align with a non-profit, supporting a good cause is not only good for humanity or the planet, it’s also good for business.
DALLAS, Texas —At a time when the U.S. Congress and President Obama are considering investing $850 billion to create jobs, a recently announced study clearly proves that business incubators need to be part of the job creation equation.
According to a research study conducted for the U.S. Department of Commerce Economic Development Administration, business incubators provide communities with significantly greater results at less cost than do any other type of public works infrastructure project.
Adbongo continues to trumpet the cause-washing warning. We ask for accountability and authenticity in cause marketing. While some companies are truly doing good things for people and the planet (read: ADBONGO), others contribute .0000008 percent of profit to a selected cause and reap the publicity rewards for doing so. Painting halos to cover the devil horns of corporate greed allows old paradigm companies to masquerade as socially and environmentally progressive. Adbongo is one marketing company that does not approve of such a deceptive tactic. We only seek to represent those companies that want more than good publicity for themselves; we promote companies that are committed to supporting real change on behalf of the planet and its people.
Thank you to Enlumnia, Mega 26, and Graphic Content for partnering with Adbongo. We’re honored and grateful.
At the beginning of October, Adbongo’s John Bush tripped down south to tropical storm beleaguered Central America to finalize office plans with celebrity architect and earthship inventor, Michael Reynolds.
