We’re on a mission to clean out your cans. Yep, here at Adbongo, we’ve been talking a lot of trash lately.

For the past few months, we’ve been plotting away with the fellow madmen visionaries over at Green Ox Energy on a project aimed at revolutionizing the way we view trash. In fact, we’d like to scrap the word “trash” altogether. In an effort to nudge a rickety old paradigm over a cliff, we will no longer use the words “trash” or “waste”. From now on, we will refer to the leftover odds and ends as “raw materials”, “recoverable materials”, or just “materials” for short. Why are the terms important? Because they signify our attitudes towards the subject. Recently, we’ve come to understand that landfills are actually goldmines. Now, we respect them as if they’re King Midas’ courtyards. Read more …