Tag Archives: business development leadership

Green Ox, Clean Energy Systems

Green Ox has been a part of our zero waste ecosystem since 2009.   With Green Ox Energy’s / Cooperative Financing and with all of the financial incentives that are available for the installation of a solar-electric system, not to mention the decades worth of paid for electricity, they can effectively turn your home’s or business’ rooftop into a [...]

zero waste rally flyer

Official Release: Zero Waste Rally

Dallas, Texas, January 14, 2012 -The Zero Waste Rally will celebrate the support of the community getting behind the transition to a zero waste economy following the lead of progressive cities including Austin, Texas.   Gary Liss – who has written more municipal zero waste plans than anyone in the U.S. – will keynote the rally [...]

Business incubators uniquely positioned to spark job creation

As local, state and national government agencies examine ways to create jobs and turn around the struggling economy, business incubation programs are featuring prominently in the debate – as well they should. For 50 years, incubators like Adbongo have been helping entrepreneurs turn their ideas into viable businesses, promoting innovation and creating jobs by providing emerging companies with business support services and resources tailored to young firms to increase their chances of success.

As any entrepreneur can attest, starting a new business isn’t an easy task. Most business owners know every detail of their product or service, but many lack all of the skills they need to turn their ideas into successful firms. Business incubation programs are uniquely positioned to help entrepreneurs access resources through the incubator. Whereas entrepreneurs usually need to hire separate entities to write their business plans, provide legal advice, create marketing and advertising materials and develop their social media presence, the Adbongo incubator can perform all of these functions at a fraction of the cost clients would have to pay to secure these services from multiple providers.

Around the world, entrepreneurs are playing an increasingly important role in transforming economies. Rather than relying solely on efforts to attract existing businesses from other locations, many communities like Dallas are recognizing the need to help local residents build new businesses from the ground up through business incubators.

By focusing on developing a new generation of entrepreneurs – most of whom have ties to the local area – communities are helping to build companies that will create jobs and spark economic growth in the region for years to come. And because these programs provide targeted business assistance to young firms at their earliest stages of development – when they’re most vulnerable – business incubators help support new ventures that have a greater-than-average chance of success.

Resource Efficiency Consulting

Steve Mangum, On Demand CLO

Our Communications Coach and Chief Listening officer, Steve Mangum, transforms communication and creates teams for our clients’ projects. Creating context for organizations and their causes, Steve helps each develop a clear vision to help them achieve their goals. “With clarity comes velocity!” says Steve.  As a coach and consultant for the development of Adbongo’s “clean [...]

Cause marketing turns problems into opportunity

Adbongo continues to trumpet the cause-washing warning. We ask for accountability and authenticity in cause marketing. While some companies are truly doing good things for people and the planet (read: ADBONGO), others contribute .0000008 percent of profit to a selected cause and reap the publicity rewards for doing so. Painting halos to cover the devil horns of corporate greed allows old paradigm companies to masquerade as socially and environmentally progressive. Adbongo is one marketing company that does not approve of such a deceptive tactic. We only seek to represent those companies that want more than good publicity for themselves; we promote companies that are committed to supporting real change on behalf of the planet and its people.

Bill Ford, Business Navigator

Bill is a Visiting Assistant professor in Communication Design at the University of North Texas where he teaches classes in graphic design and advertising strategy. He has served as Executive-in-Residence at the Temerlin Advertising Institute at Southern Methodist University, and also teaches graduate classes in the MFA program at Texas A&M University-Commerce at the downtown Dallas campus.

Prior to joining Adbongo, Ford was a Creative Director for Luminant Worldwide, an Internet solutions company, where he served as Creative Director for clients such as aa.com (American Airlines), hilton.com (Hilton Hotels), and containerstore.com (The Container Store) to name a few. At Luminant, he was directly responsible for