As the year progressed, we realized we needed to refine our vocabulary regarding Adbongo’s purpose. We realized that neither “marketing & advertising agency” nor “business development firm” accurately describe what we do. After contemplation and team brainstorming, we decided “cause business incubator” is the best way to communicate who we are to the world. As far as we know, we are the world’s first cause business incubator. Essentially, this label describes the fact that we seek to nurture and grow causes, both non-profit and for-profit.