Dallas PR gets a monsterous boost
Adbongo, Inc. Announces Strategic Partnership With Monster PR
Dallas, Texas, May 5, 2010- Today Adbongo, Inc. joined forces with
Monster Love, an Austin-based endeavor headed by Sara Hasslinger.
Adbongo, Inc. utilizes the whole bag of public relations (PR) tricks,
including press releases and relationships; event planning; and cause
marketing. The relationship with Monster Love “gives Adbongo a
unique way to play with the most creative branch of PR: guerrilla
marketing,” says Adbongo CMO John Bush.
Monster Love was created by Sara Hasslinger in 2009. Ms. Hasslinger
conducts workshops and trainings focused on uniting teams through art.
Her teambuilding approach is unusual; she teaches classes how to build
paper mache wearable monster heads.
Adbongo, Inc. will promote the Monster Love name while literally
putting the monster head paper mache masks to use on behalf of
interested clients. “The paper mache heads are beautiful and
fun. And if you catch me walking down the street wearing one,
you’re going to turn, look and wonder. That’s the goal
behind guerrilla marketing, to attract the public’s eye via
unexpected, grassroots means,” explains Bush.
He goes on to say Adbongo’s new guerrilla marketing option-
named “Monster PR”- would be most appropriate for clients
who are utilizing Adbongo’s party planning services, for other
fun ventures such as toy stores, or for any company who wants to
promote their sense of humor to the public.
Adbongo, Inc. is a Dallas-based business consulting firm founded by
John Bush in 2006. “Adbongo builds start-ups from the ground
up, provides services for inventors who want to bring ideas to life
and straps rocket boosters beneath established businesses in need of a
lift.” Services include strategy, business and marketing plans;
branding, identity; advertising and marketing services including
guerrilla marketing, internet marketing, print ads, TV and radio
commercials; and social media network training and consulting.
Kimbriel Dean, Editor