FAQ
Our Story as told by Adbongo, Inc. founder, John Bushe, to a sixth grader.
Who came up with the idea for Adbongo?
Yours truly, John Bushe. I founded Adbongo, Inc. in 2006 for a couple of reasons. First, I did not want to work for anyone else. I thought, “Who could be a better boss to me than me?” Second, I didn’t like what I was seeing in the advertising industry, the lack of integrity and a strangulation of creativity. Money and rules have displaced honorable purpose.
Profits are the top priority in client selection for them; I wanted purpose to be the highest criteria when considering client potential. Therefore, I created Adbongo with the idea that I’d rather take on a client with a mind-blowing, world-changing idea than the guy who’s hocking troughs of lard to fast food chains so that they might marinate our hardened arteries.
Profits aren’t important, then?
No, that’s not true at all. We want hundred dollar bills to rain from our clients’ showers as they get dressed for work every morning. Adbongo must turn a profit, as well. We’re not naive. We’re simply selective. When we decide to work with a client, it’s because their ideas promise to benefit the health of the planet or society and we believe we can help them achieve financial success.
If Adbongo were an animal, which one would it be?
That’s a tough one. I don’t think I can choose just one. Two come to mind. We’re a mix, like the narwhal- half whale, half unicorn; I think Adbongo has the personality of a monkey but we function like an octopus. Like monkeys, we’re gregarious, fun, energetic and we put on a show. Octopi, though, they’re equipped to multi-task. Wouldn’t I love to actually have eight arms? I think we work like we each have eight arms. We are a small team who work incredibly hard to make sure we’ve taken care of every detail of each job.
Who are Adbongo’s core team members?
I serve as CEO and CMO (Chief Marketing Officer). Jeff (Papr) Morgan is the Lead Concept Architect. Kimbriel Dean is the Head Writer and Editor. Miguel Ramos is our Information Architect and Hispanic market Advisor. Darren Minke is the globe trotting creative director.
Tell me three things about you in fifteen seconds. Go.
I served in the U.S. Marine Corps and was honorably discharged as a Sergeant. I like to tell people exactly what’s on my mind, though I’m working on being more graceful with my words. I like books. Really, I love books. An intense love of reading contributes to my genius, though impeccable genes play their part as well. [the interviewer bursts out laughing]
What are Adbongo’s favorite colors?
Green, yellow and orange… and purple, blue and red. We’re artists, so naturally we like them all. But since we had to choose colors for our identity, we picked green, yellow and orange.
The reason why we chose this color scheme is these seem to be the most energetic colors. When I conceived of the Adbongo idea, I pictured a jungle-themed company. I’m a nature-lover, and I had this vision of sun rays streaming through green leaves and vines. Monkeys were swinging from trees, birds were calling to each other, a waterfall was churning, and there we were in the thick of it all, celebrating the fact that we were going to transform this kind of jungle fantasy into tangible realities for ourselves and for our clients. I’ve held onto this jungle vision. Our company is pulsing with the powerful energy of the jungle. We harness the passion and the wildness on behalf of our clients.
