The Rise of Cause Marketing

Adbongo Inc. is the world’s leading executive firm specializing in cause marketing. While most advertising firms dabble in cause marketing as image-boosting side projects - devoting an average of around ten percent of resources such activities – Adbongo devotes our hearts, minds, spirits and one hundred percent of our resources to our mission of promoting causes that are beneficial to humanity or the planet. We’re not just talking about it; we’re doing it.

Why do they pay lip service to cause marketing? Because seventy-nine percent of consumers say they would be willing to switch from their usual brand if a second brand appears to be helping charitable causes. Why do we devote our lives to cause marketing? Because we believe it’s the right thing to do.

While some narrowly define “cause marketing” to describe for-profit partnerships with non-profits, Adbongo subscribes to the more general meaning. We don’t limit our cause marketing efforts to non-profits. When we have the opportunity to help for-profits which are making positive changes in the world, we are honored to serve them.

How does cause marketing relate to our “organic business consulting” process? Cause marketing informed and shaped the process we use to help our clients.  After we decided we wanted to focus exclusively on social and environmental projects, we reinvented the way we do business at every level, from staffing to pricing. Our restructured process- organic business consulting- honors the fact that we have abandoned the altar of the bottom line and have instead chained ROI to good works and positive impact.

Organic business consulting differentiates the Adbongo flavor of cause marketing in that most of the real help we offer to our good-cause-clients is rooted below the surface, out of the spotlight. Our process allows us to provide real, meaningful help as opposed to fluffy PR and brownie points on the reputation index. Our clients naturally look good in the public eye because they are full-time servants. Beyond promoting the right image for our clients, we promote the long-term success of their companies so that they will be able to continue to serve for as long as they want to.

In practical terms, our organic business consulting process removes the rigidity of business-by-numbers. Instead, our process incorporates a flexibility which allows natural, organic and sustainable growth of our clients’ companies. For example, we streamline teams for each project rather than paying salaries for an army of cubicle-dwellers whose talents are only sometimes needed. By tailoring teams, we keep overhead low and prices affordable for clients with missions we believe in but whose piggy banks may only be half full. We also devised a highly flexible pricing structure which allows us to include clients at virtually all budget levels. As we grow our clients’ businesses, all elements evolve and change with them: teams expand and services are added.

Cause marketing specialists driven by our natural, flexible process, Adbongo represents the permaculture approach to business consulting.