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Organic Business Consulting

By John on November 4, 2009 | Category: Uncategorized | Tags: 75234, aamp, adbongo, affiliate, anti-advertising, austin, basecamp, business consulting firms, business development, business development advisor, business development manager, business development resume, business development services, business development strategy, business plan consulting, dallas, dallas advertising, dallas business, dallas business consulting, dallas business idea, dallas business license, dallas business plan, Dallas guerilla marketing, Dallas internet marketing, dallas marketing, dallas marketing plan, dallas pr, dallas radio ads, dallas social media, dallas start-ups, dallas TV commercials, dj dojo, john bush, monster pr, organic advertising, small business consultants, small business development program, social bookmarking, xlantic media | No Comments

DREAM.

You have one. Chances are, if you want to be a successful entrepreneur, you’re passionate about that dream.

The goal of our process- which we call “Organic Business Consulting”- is to bridge the gap between your dream and reality.

What do you need to know in order to manifest your business goals? Whether you’re just starting to mold the initial idea or your established business is in need of a re-sculpt, Adbongo can help. We devise and implement the kind of high-tier strategy typically only accessible to large companies with big budgets.

REALITY. How do we help you realize your business dreams?

ORGANIC BUSINESS CONSULTING: it’s a simple name for a simple process. Our process cultivates idea orchards.

1. We plant seeds through education.
*We teach entrepreneurs the universal process used by the big agencies. Most of these big agencies have created fancy copyrighted names for their processes, but, in reality, they all boil down to the same basic ingredients: *Research *Strategy based on that research *Execution of that strategy.
*By understanding this process, clients are empowered to make wiser purchase decisions.

2. We grow ideas by utilizing our Organic Business Consulting process.
*Research phase: First, we conduct market research, which may include focus groups, mystery shoppers, or other applicable methods, and we evaluate the competition for your idea.
*Strategy phase: Then, we come up with detailed blueprints based on our research findings. We consult with you regarding your business plan, we write or revise your marketing plan, and we develop creative materials to promote your message.
*Execution phase: Finally, we execute the creative aspects of your campaign based on the blueprints developed in the strategy phase. We produce your website, video blog, TV commercials, social media accounts, or other modalities as applicable to your particular plan.

3. We fertilize innovation by:

*Keeping overhead low. We give brilliant minds with not-so-deep pockets access to high tier initiatives by tailoring teams for your particular project.
*Staying limber. Our business model is designed to stretch and flex with your particular needs in order to catalyze a high ROI (return on investment).

Candidates

Designing and developing one’s dream business is highly personal. The founders of the business shape its look, feel and identity based upon personal creative taste and subjective preferences. Therefore, we believe entrepreneurs should step back and evaluate whether or not they are compatible with the consultants and advertising professionals they choose to help nurture their businesses. How can a business consultant help an entrepreneur develop her dream business if he doesn’t understand that dream?

We at Adbongo understand that we should only forge relationships with those clients with whom we’re compatible. What, then, are we looking for in a relationship?

*A sparkly smile…
*Nice calves…

Or more importantly,
*A sense of humor. While there is nothing funny about the majority of work we produce- business plans are not funny- our ideal candidates are professional but not stuffy, uptight or difficult.

*An appreciation of the value of our services. Our ideal candidates are happy to work with us. We do not engage in the hard sell. We want our clients to commence our working relationships with enthusiasm, free from the bruises and aches inflicted when vendors corral clients into contracts.

*Our ideal candidates have excellent, innovative ideas but are unsure how to translate them into concrete business ventures, or they need help growing their existing businesses.

*Our ideal candidates are passionate about transforming their business dreams into realities because they believe their products or services are going to improve the health of the planet or society.

*Our ideal candidates may not be educated in business or marketing fields (that’s where we come in), but they thoroughly understand their own industries.

*Candidates for our social media network consulting or training services may be slightly behind the curve when it comes to technology, internet marketing and social media networking (but are computer literate to some degree).

Participate in This One Minute Questionnaire to Find Out if You are An Ideal Adbongo Candidate:

1. Do you have experience in the industry in which you plan to participate? Yes or No.

2. Does the idea, product or service you plan to promote benefit the planet or society in some way? If yes, please explain in one sentence.

3. Are you open to the education, advice and ideas we may have to offer you? Yes or No.

Fill out the contact form to schedule an assessment: link

Products

Watch for AdBongo products
COMING SOON!

Traditional Vs. Organic

By John on August 13, 2009 | Category: Uncategorized | Tags: 75214, 75234, adbongo, advertisement agencies, advertising, advertising agency software, advertising design agency, anti-advertising, artist oppression, austin, b2b advertising agency, brand, business consulting firms, business development advisor, business development leadership, business development manager, business development resume, business development services, business development strategy, business growth, business incubator, business plan consultants, business plan consulting, cause marketing, customer business development, dallas, dallas advertising, Dallas Texas, economy, entreprenuers, future, graphic business development, graphic design agencies, green advertising agency, green energy, green entrepreneurship, green solutions, hispanic advertising agency, HUB certified, marketing, marketing business development, media, new, new economy, organic, organic advertising, organic business consulting, philanthropic, philanthropic marketing, public relations companies, public relations courses Dallas, S.C.R. Texas top consulting firms, small business consultants, small business development program, social corporate responsibility, social responsibility, top ad agencies, top advertising agencies, top advertising agency, triple bottom line, Universal Process, wants | No Comments

Why use an ad agency? Here are just a few of the many reasons…

*Outside Perspective*: Businesses need an outside perspective in order to identify problems they can’t see.

*Specialized Knowledge*: Agency professionals know tried and true methods that have worked for companies just like yours.

*Marketing Plan*: A plan is needed in order to optimize the marketing budget and to get results. An agency will provide this and more.

*Tailored Message*: An agency will find the strongest selling point and will make sure the target market knows about it. The target market will also be identified, if it is unknown.

*Better Rates*: Agencies can negotiate better rates for media and personnel then an individual business, while making sure quality is not being compromised.

*Save Cash*: Marketing not directed to a specific target and reflecting a message developed for this purpose, wastes time and money.

*Managed Production*: Minute details regarding advertising, marketing, and public relation plat¬forms, across web,print,television, radio mediums (just to name a few), have been known to make grown men cry. Carrying this torch alone is asking for a lot of trouble.

*Professional Image*: The work of an agency will raise the bar of public perception.

*Stress Relief*: Hiring an agency allows for management to worry about running the business, rather then worrying about where to find more.

*Get there faster*: The resources, specialization, and personnel a business gets from hiring an agency can be the difference between now and much, much, much later.

Now that you know why you should hire an ad agency, we hope you’ll choose us. Why should you? Because we’re the best (in our entirely objective opinion). End with why use adbongo which will go to “the gift”

The Lifeboat

Benefits

Can you define the word “the”? It’s such a simple word, and we all use it countless times every single day. In fact, it’s such a common word that most of us have never tried to define it. So what is the definition of “the”? According to dictionary.com, “the” is a definite article that is used, especially before a noun, with a specifying or particularizing effect, as opposed to the indefinite or generalizing force of the indefinite article _a_ or _an_. It’s likely that most of us took that definition for granted.

In the same way that we take the definition of “the” for granted, we also assume we know the benefits of advertising. Though most business owners know they should advertise, many may not be able to define exactly why. To better appreciate why advertising is the top investment every business should make, it’s important to spell out the many benefits:

Create Traffic: Continuous traffic is the first step toward increasing sales.

Attract New Customers: Constant market changes mean there are always new customers to reach.

Encourage Repeat Business: Shoppers have mobility and more choices than ever. Advertise to outpace competition and encourage repeat business.

Generate Continuous Business: Advertising can generate brand loyalty now and in the future.

Grow: A recent survey shows that companies which maintain or increase advertising over a five year period see an average sales increase of 100%.

Gain Advantage Over Competitors: This same survey showed companies that cut advertising grew at less than half the rate of those which advertised steadily.

Consumers Keep You In Mind: A continuous media presence keeps products, ideas, or services fresh in customers’ minds for when they decide to buy.

Successful Image: Advertising presents a successful image, letting customers and competitors know that the doors are open and you’re ready for business.

Maintain Morale: Advertising can boost confidence, job security, and morale of staff.

Stay In The Race: Vigorous and positive advertising can bring shoppers into the marketplace, regardless of the economy. Advertising keeps regular customers and counterbalances competitors’ advertising.

Big Bucks: Businesses that succeed are strong, steady advertisers. Research shows the most aggressive and consistent advertisers are almost invariably the most successful.

Tradition vs Organic

The Path

By John on August 13, 2009 | Category: Uncategorized | Tags: 75214, 75234, adbongo, advertisement agencies, advertising, advertising agency software, advertising design agency, anti-advertising, artist oppression, austin, b2b advertising agency, brand, business consulting firms, business development advisor, business development leadership, business development manager, business development resume, business development services, business development strategy, business growth, business incubator, business plan consultants, business plan consulting, cause marketing, customer business development, dallas, dallas advertising, Dallas Texas, economy, entreprenuers, future, graphic business development, graphic design agencies, green advertising agency, green energy, green entrepreneurship, green solutions, hispanic advertising agency, HUB certified, marketing, marketing business development, media, new, new economy, organic, organic advertising, organic business consulting, philanthropic, philanthropic marketing, public relations companies, public relations courses Dallas, S.C.R., small business consultants, small business development program, social corporate responsibility, social responsibility, texas, top ad agencies, top advertising agencies, top advertising agency, top consulting firms, triple bottom line, Universal Process, wants | No Comments

How do you get where you want to go?

What is a brand? Why is it important? As stated previously, a plan needs to be developed before any strategy should take place. A logo, website, or ad not driven by a strategy is most often a waste of money.

If you don’t believe us, just look at the previous two websites we devloped for ourselves:

Adbongo 2.0

Adbongo 1.0

Note the difference. The first two sites didn’t have much to say except “Look, we are creative”. Now, with version 3.0, we have a lot to say. Why? We applied the universal process to ourselves. Even as supposed experts, we made the mistake of hurrying through the steps needed to get where we wanted to go. We recognized the error of our ways, though. Now that we’ve spent some time correcting our homework, we’re empowered to communicate much more clearly, passionately, and effectively than before.

We can personally attest to the fact that the path works. We’ve seen much more success since re-working our application of the universal process. What is the universal process, you may be wondering. When evaluating the first two Adbongo incarnations, we scrutinized the processes our competition uses in order to achieve success for their clients. We realized that they were all just describing their processes with fancy terms for the same fundamentals. We concluded that there is a universal process which guides all successful agencies in their creation of ad campaigns. Regardless of the smoke and mirrors, the basics are the same with every single one of these agencies.

We’ve simplified this process and published it on our website because we want you to succeed, even if we’re not the ones you hire to get you there. Our experience has taught us that failure to share this knowledge has hurt more than it’s helped. We have decided to bear the torch of responsibility. Here is the universal process defined.