First, what exactly is a CMO? You know what a CEO and a CFO are, and now you can add CMO to your list of chief-based acronyms: Chief Marketing Officer. The CMO is a high level executive who generally reports directly to a company’s CEO. The CMO usually gets paid boat-loads-with an average salary around $300,000- to act as the Grand Orchestrator, coordinating and overseeing everything from sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, and customer service. Essentially, the CMO makes sure a company’s products are seen, sold, and the customers are satisfied. Read more …